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Strategic Brand Foundations

Define what sets you apart—so the right people choose you.

This isn’t about shiny logos or catchy taglines.

It’s about getting to the core of what your business stands for—and building a brand that reflects that, clearly and consistently.​

Because when your brand is rooted in strategy, everything gets easier:

Talking about what you do.

Standing out from the noise.

Attracting people who feel like a great fit—because they are.

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What it is

This isn’t about inventing something new.


It’s about getting clear on what’s already there: what you stand for, who you’re for, and why what you do matters.

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You’ll walk away with a focused set of strategic brand foundations that give you language, direction, and clarity. Not just ideas that sound nice, but truths that actually help you show up more confidently and effectively.

Who it’s for

This is for you if:

  • You’ve grown, but your brand hasn’t quite caught up

  • You’re making it work—but feel like you’re winging it

  • You know what you’re about, but can’t always explain it clearly

  • You’ve tried refining your brand yourself, but keep going in circles

  • You want a brand that feels like you, not a generic version of your industry

What we
cover

The exact content will flex depending on your business, but we’ll usually explore:

  • Vision & Values – What you stand for and how that shows up

  • Positioning – Why you’re the right choice, not just a viable option

  • Audience Clarity – Who you’re really here for, and how to reach them

  • Brand Messaging – What needs to be said, shown, and experienced

  • Tone of Voice & Presence – How your brand sounds, feels, and behaves

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This is thinking that sits underneath your marketing, your copy, your offers, your client experience—everything.

  • A set of clear, grounded brand foundations tailored to your business

  • Confidence in how to talk about what you do and why it matters

  • Language that helps you show up consistently across all your channels

  • A sense of direction that makes content, marketing, and decisions easier

  • The option to bolt on a brand audit to test how well your current presence reflects it all

What you
get

Investment

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Starts from £395 depending on the size and complexity of your business.
Can be paired with a Brand Audit for a reduced rate.
We’ll agree what’s right for you before we begin.

Ready to get clear?

Get clear on what sets you apart—so your brand shows it, and the right people feel it.

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