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Nicky Oates, brand strategist and small business mentor

You know what your business is all about...

But do other people see it the same way?

Does your brand reflect how good your business really is

Any of these sound familiar?

  • You’re getting interest, but not from the people you want to work with.

  • You know you’re good at what you do, but it’s hard to explain why without rambling.

  • Your messaging sounds fine, but it doesn’t quite sound like you.

  • People are saying yes, but not often enough.

​​These aren’t just brand problems. They’re business problems. And they’re fixable.

What I do

I help you see your brand from the outside, not just the inside.


We dig into what your business is really about, who it’s really for, and how to make sure that what people see, hear and experience reflects the business you’ve worked hard to build.


So you can:

  • Talk about what you do with more clarity and confidence

  • Attract more of the right people

  • Build stronger loyalty and connection


No jargon. No fluff. Just grounded, strategic support that makes sense and makes a difference.

Ways to work together

Untangle what’s stuck—fast. Get immediate clarity on a thorny problem so you can move forward with focus.

Power

Hour

Define what sets you apart and build the kind of brand presence that attracts the right people and makes choosing you feel easy.

Strategic Brand Foundations

Understand how your customers actually experience your business—so you can fix the gaps that are slowing things down.

Customer Journey Mapping

See what’s working and what’s getting in the way—before it costs you more leads, loyalty, or momentum.

Brand

Audit

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Real business owners, real clarity

"I’d been trying to get clear for months.

One session with you changed everything."

Helen, Hertfordshire

I’m Nicky, and I’ve been helping businesses get clear on their brand for over 30 years. Not with jargon. Not with hype. But with grounded, practical thinking that helps good businesses grow.

 

If your brand isn’t saying what you think it is, what might that be costing you?
Let’s find out, so you can fix it before it slows you down any further.

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