Customer Journey Mapping
See your business the way your customers experience it.
You’ve thought carefully about what you offer. You’ve worked hard on how you talk about it.
But how does it actually feel to move through your business as a customer? Journey mapping helps you find out.
It’s a practical, collaborative process that looks at your business from the outside in—through your customer’s eyes. We explore what they’re thinking, feeling, doing, and needing at every stage. And we use that to spot what’s working, what’s missing, and what could be stronger.
What it is
Customer Journey Mapping helps you understand how your customers actually experience your business—step by step, stage by stage.
It looks beyond what you think is happening to what’s really going on.
We map the full journey, from first impression to post-purchase, so you can see where things click—and where they break down.
Who it’s for
This is for you if:
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You already have clients, but you’re not sure how they found you—or why others didn’t.
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You’re making sales, but something feels patchy, inconsistent, or slower than it should.
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You suspect there are missed opportunities, but don’t know where or why.
This is for you if you want to improve how people find, choose, and stay with you, without guessing.
Whether you’ve done the work yourself or hired someone else, it’s always worth checking it still holds up.
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The key stages your ideal customers go through: before, during, and after buying.
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What they’re thinking, feeling, doing, and needing at each stage.
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Messaging, touchpoints, and experience gaps that could be helping or hindering you.
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How your business goals, values, and delivery align with what customers actually need.
What we
cover
What you
get
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A full Customer Journey Map tailored to your business and ideal clients
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A clear view of what’s working, what’s missing, and where things could be easier or more effective
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Specific, usable insights you can apply to your marketing, messaging, and client experience
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A 1:1 walkthrough to talk through the map and what it means for you
Investment
£425
(Standalone or available as an add-on to Strategic Brand Foundations)
