Brand Foundations:
4-Week Programme
Build a brand that truly represents you and resonates with your audience
You know your brand is more than just a logo or a catchy tagline—it’s the heart and soul of your business. Yet, it can be challenging to articulate what your brand truly stands for and how to communicate it effectively.
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If you’re passionate about what you do but struggle to define your brand’s voice and identity, you’re not alone. The Brand Foundations programme is designed to help you build a brand that’s authentic, engaging, and perfectly aligned with your business goals.
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The Brand Foundations programme is a 4-week, intensive mentoring journey where we’ll work together to uncover the core elements of your brand. We’ll define your brand’s vision, values, and unique selling proposition (USP) to ensure that every aspect of your business reflects who you are and what you stand for.
Programme benefits
Imagine having a brand that not only looks professional but also feels true to who you are. A brand that makes it easy to connect with your ideal clients, stand out in a crowded market, and confidently share your story with the world. That’s what the Brand Foundations programme offers.
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By the end of this programme, you’ll have:
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A defined brand vision and values that guide your business decisions and connect with your audience.
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A clear understanding of your ideal customer, allowing you to tailor your brand to their needs.
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A unique selling proposition that sets you apart and highlights your value.
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A cohesive brand messaging framework and visual identity that brings your brand to life across all platforms.
What we'll cover
Over the course of four weeks, we’ll focus on defining the critical aspects of your business that will shape how your customers perceive and connect with you. From your brand values to your unique selling proposition (what I call your unique magic), we’ll build the foundations of a brand that feels authentic and aligned with your vision.​
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Defining your brand values and vision: We’ll kick off by exploring your brand’s vision—where you want your business to go and the impact you want to have. From there, we’ll dive into your brand values, which are the guiding principles that shape your brand’s personality and actions. This session will set the stage for everything else we do by grounding your brand in a strong, authentic foundation.
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Understanding your ideal customer: Understanding your ideal customer is key to building a brand that resonates. We’ll create a detailed profile of your ideal customer, exploring their needs, desires, and challenges. We'll look to understand their beliefs, behaviours and aspirations. This will help us ensure that your brand speaks directly to the people you most want to serve.
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Crafting your unique selling proposition (what I call your unique magic): With a clear understanding of your vision, values, and ideal customer, we’ll focus on crafting your unique magic. Your magic is what sets you apart from the competition and highlights the unique value you offer to your customers. This will become a cornerstone of your brand messaging.
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Building your core brand messaging and visual identity: In the final week, we’ll bring everything together by developing your brand messaging and visual identity. This includes your tone of voice, key messages, and the visual elements that represent your brand, such as your logo, colour palette, and imagery. We’ll ensure that your brand is cohesive, consistent, and ready to connect with your audience.
Who this programme is for
The Brand Foundations programme is perfect for entrepreneurs who are ready to define their brand’s identity and take their business to the next level. If you’re passionate about what you do but feel like your brand isn’t fully capturing that passion, this program is for you.
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Whether you’re just starting out or have been in business for a while, if you want to build a brand that truly represents you and connects with your audience, the Brand Foundations programme is the right choice.
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What’s included
When you sign up for the Brand Foundations programme, you’ll receive:
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A comprehensive brand audit to assess your current brand identity.
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Four 90-minute mentoring sessions to dive deep into your brand’s foundations.
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Access to exclusive templates and workbooks to help you apply what you’ve learned.
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Weekly session recordings and notes for your reference.
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Direct WhatsApp support for any questions or feedback during the program.
Investment
Investment: £749 for the complete 4-week Brand Foundations programme.
This is an investment in the long-term success and authenticity of your business.
